BRAND LOCALIZATION

Marelybone High St. Store

LONDON, UK

The Fresh Marelybone High Street Store is the first of its kind in exploring brand localization. A deep dive into the history of  original architecture styles, furniture, props, and tying in literary references of the surrounding area, it was a step to connect and engage for the brand beyond it’s own image. The next step was a red eye flight to London to source, and style.