Creme Ancienne Campaign & Press Event

Prague, Czech Republic

Creme Ancienne, Fresh’s highest line is rooted in old-world tradition and craft, as the product is still handmade today by the Monks. The press trip was about educating and understanding the origins of what made Creme Ancienne different. For the brand, it felt best to keep the humble beginnings extended through a minimal color palette and propping expression. It was important to call attention to ingredients, alchemy like science, and the leather-bound texts that keep the tradition alive today.