Press Event & Campaign

Milk Bar Factory, Brooklyn

The Cocoa Campaign launch and press event was a hands on culinary and sensorial experience. The launch was held at the Milk Bar Factory in Willamsburg, BK each guest was taught by founder and chef Christina Tosi to make a signature chocolate truffle. Transforming a working chocolate factory posed some challenges while trying to install and style . As a result it required elevating a space strengths and not just overwhelm. The playful propping combined maximized ingredients, graphics, vintage kitchen gadgets and hand drawn blackboard signage.